Market research provides the basis for many decisions that affect a company's financial outcomes. This checklist is a handy tool for determining what market research will assist with your business decisions.
Where do you find the information you need to do your research? This guide will help you find much of the essential data required. Don't forget your local library!
How do you know who will buy your product or service? Get to know who your customers are - and most important - who your customer's aren't. This guide will help you identify sources available to help you gather critical information. As always, your local libraries are a great place to start!
Taking a detailed look at what and how your competition delivers products and/or services will help you identify their strengths and weaknesses, to build both defensive strategies to differeniate yourself and compete effecively.
We have all heard that 80% of your business comes from 20% of your customers... but do you really know your customers? What are their likes and dislikes? What are their hobbies? Knowing your target market, and ultimately your customers, provides you with the knowledge of how to effectively reach them and better serve their needs!
There are 64 SBTDC Business Resource Centers in Michigan and six within the tri-county area. These Centers provide a one-stop location where current and future small business owners can access information needed for the successful business.
Business Resource Centers are located at South Central Michigan Works! offices, the Adrian Public Library, and the Jackson Carnegie Library.
Download the map of state-wide locations.
Adrian Public Library offers a variety of resources to support local businesses and entrepreneurs including:
•Biz Resource Center - Print and Electronic Resources
•Market Research Classes in partnership with MI-SBT&DC
•One on one free consultations with SCORE and MI-SBT&DC Staff
•The Board Room – Table and seating for two to ten
•Meeting Room for larger groups
•Gale Business Resources
Over sixty electronic databases are available in the library or from home/work/school with authentication via your Adrian Public Library Card.
These three programs cover most of the country's economic activity, as described in an introduction. The series excludes data on self-employed individuals, employees of private households, railroad employees, agricultural production employees, and most government employees.
Business and Company Resource Center - Comprehensive database offers a dynamic research opportunity, providing accurate, up-to-date company and industry intelligence for thousands of firms.
Our online databases & reference eBooks provide access to thousands of respected magazines, newspapers, and professional journals—plus business and investment, science, history, literature, and genealogy sources. They provide information you can’t find by simply doing a Google search. So whether you need to do business research or a homework assignment, this page should be your first stop.
This print service, published by SRDS Media Solutions and Equifax Marketing Services, provides market analysis of potential local, regional and national audiences. The Lifestyle Market Analyst compiles data from more than 12 million households.
North American Industry Classification System (NAICS). NAICS is the product of a collaborative effort between the United States, Canada, and Mexico. Sharing a common classification system allows, for the first time ever, direct comparison of economic data across borders in North America.
The Bureau of Labor Statistics of the U.S. Department of Labor is the principal Federal agency responsible for measuring labor market activity, working conditions, and price changes in the economy. Its mission is to collect, analyze, and disseminate essential economic information to support public and private decision-making. As an independent statistical agency, BLS serves its diverse user communities by providing products and services that are objective, timely, accurate, and relevant.
What Data We Collect & When
◦ Population & Housing Census - every 10 years
◦ Economic Census - every 5 years
◦ Census of Governments - every 5 years
◦ American Community Survey - annually
◦ Our many surveys -- both Demographic & Economic
◦ Economic Indicators - each indicator is released on a specific schedule, see the Economic Indicator Calendar