From contact information to customer testimonials, here are the essentials that will effectively help you do business.
What's a blog?
A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.
Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules.
In simple terms, a blog is a web site, where you write stuff on an ongoing basis. New stuff shows up at the top, so your visitors can read what's new. Then they comment on it or link to it or email you. Or not.
Since Blogger was launched in 1999, blogs have reshaped the web, impacted politics, shaken up journalism, and enabled millions of people to have a voice and connect with others.
And we're pretty sure the whole deal is just getting started.
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While it’s not hard to send email communications, it’s a learned skill to send email marketing messages that have your customers looking forward to receiving them in their email box. Follow some of these steps and you may just become unforgettable!
How to size up and select a webmaster who can keep your site one step ahead.
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
Like any emerging idea, the definition of social media is still a little blurry around the edges. And, like that other popular Internet pastime, social media may be something that is difficult to define, but you'll know it when you see it.
E-newsletters remain an effective tool for deepening relationships.
Don't be left behind. Use these SCORE resources to make the most of social media to promote your business and get ahead of the competition.
Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
Get the most from your professional network. Check out LinkedIn today.
An information network
Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations.
Yelp aims to connect people with great local businesses and Yelp Business Accounts allow businesses to share information with the Yelp Community. Simply put, it's word of mouth -- amplified.