BusinessDecision

Know where your next 1,000 customers are coming from?

BusinessDecision is a powerful service offered by Local Libraries (see list of participating libraries below) to help build your business:

• Identify household buying patterns
• Create and analyze trade areas
• Analyze competitors
• Evaluate market penetration
• Identify new store locations
• Target messaging, media buys, and direct mail campaigns
• Find new customers and reach them more effectively
• Reveal untapped markets
• Select the right merchandise mix
• Expand into appropriate new markets

What is BusinessDecision?

BusinessDecision enables any business, no matter how large or small, to perform the same sophisticated business analysis used by America's top companies. BusinessDecision is a web service featuring business-oriented reports, data, and maps that are offered for free to library cardholders. BusinessDecision provides powerful consumer market data that will enable you to better reach your existing customers and to identify new opportunities.

BusinessDecision is accessible over the Internet from any desktop computer through the Library’s website. With the click of a mouse, you can access accurate and reliable consumer, business, demographic, and other data. You can instantly create a host of reports and maps and have them emailed to you. The powerful mapping capability will reveal trends, patterns, and opportunities which are often hidden in tabular data.

Why use BusinessDecision?

• Increase productivity, competitiveness, and profitability
• Reduce costs and focus resources
• Speed marketing and sales
• Execute more effectively

BusinessDecision Tapestry Manual

• Download It Here!

Download the Training Power Point

• Download It Here!

BusinessDecision is available at at the following libraries:

• Adrian Public Library

  143 E. Maumee Street
  Adrian, MI 49221
  (517) 265-2265

• Hillsdale Community Library

  11 E. Bacon Street
  Hillsdale, MI 43242
  (517) 437-6470

• Hudson Public Library

  205 S. Market Street
  Hudson, MI 49247
  (517) 488-3801

• Jackson District Library

  244 West Michigan Avenue
  Jackson, MI 49201
  (517) 788-4087

• Lenawee County Library

  4459 W. US 223
  Adrian, MI 49221
  (517) 263-1011

• Schultz-Holmes Memorial Library

  407 S. Lane Street
  Blissfield, MI 49228
  (517) 486-2858

• Stair Public Library

  228 W. Main Street
  Morenci, MI 49256
  (517) 458-6510

• Tecumseh District Library

  215 N. Ottawa St.
  Tecumseh, MI 49286
  (517) 423-2238